Thank you L’Oreal for making this amazing line! After years of trying to find the perfect nude for my skin tone Jennifer’s nude is it! It’s what any woman of fair complexion would want…your lips, only better. L’Oreal’s line affords more play-ability. I love the creaminess and the packaging is beautifully done and it smells delicious! The lasting power I’d say is a tad above average meaning it’ll stay put unless your locking lips or eating, which in any case one would want reapply. I find it moisturizes nicely and doesn’t settle into any fine lines. All in all, it’s a stellar performance with quality more comparable to department store brands.